Microsoft is continuing to add more and more features to its iPhone App and recently they have added a wonderful feature to their iPhone App. With this feature Bing App on iPhone will suggest other iPhone Apps related to the search query. According to Bing Blog:
There are more than half a million apps on the market. If you know exactly which app you are looking for, finding it can be relatively easy; however, sifting through the volume of apps one by one to find the right one for the right task can be overwhelming.
What’s more difficult, is stumbling across that magic app that you never would have thought to search for. At Bing, we are helping people with this “serendipitous discovery” by surfacing relevant apps automatically in the context of normal search queries. You can try this out right now on the iPhone in the Bing for Mobile app or m.bing.com in the web browser of your iPhone. Here are a few ways Bing is making it easier for you to find that ‘right’ app:
The new feature works in a couple of different ways.
Auto app discovery : Bing search queries will show apps in the context of normal web queries. For example, Thor 3D, Facebook and Hotels in Seattle are some of the queries for which Bing automatically finds the right apps:
Explicit App Search: Bing App can also be used for finding dedicated iPhone Apps. Also, you can enter more general searches, such as "top iPhone apps" or "ebook apps" to find a list of apps that match those categories.
Links to the apps show up under a dedicated category called App Results amid your regular search results.
Bing goes beyond from just displaying Apps from App Store or from App suggestion.
Deep Launch into Apps : Bing not only helps to find apps, but can also launch some of the installed apps directly from the app search results. If an App is not installed on your phone, when you click on the download link Bing takes you to download the app from the iTunes App Store. If the App is already installed and the developer has enabled the launch functionality, then it will launch automatically. For example, over 50 Apps such as Yelp, Facebook and IMDb can be launched directly from the Bing app search. Some of these apps even support deep launching with context (e.g. Yelp or IMDb). So if I’m searching for “Thor 3D” and I have the IMDb app already installed then clicking on the download link next to the IMDb icon will launch the app directly from the search experience taking me to the results of Thor in the IMDb app.
The new mobile app search works only on Bing’s iPhone version. The dedicated Bing for iPad app doesn’t support the feature, though you can use the iPhone version on an iPad as well as an iPod Touch. The feature also works on Bing’s mobile site.