Google No1: The Reputations of the Most Visible Companies

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The annual RQ shows that Google is NO:1 among the most visible companies to American consumers. List of top 10 companies is as follows

  1. Google
  2. Johnson & Johnson
  3. Intel Corporation
  4. General Mills
  5. Kraft Foods
  6. Berkshire-Hathaway Inc
  7. 3M Company
  8. The Coca-Cola Company
  9. Honda Motor Co.
  10. Microsoft

About the Annual RQ

The Annual RQ is an assessment tool that captures perceptions of corporate reputations across industries, among multiple audiences, and is adaptable to countries outside the United States. The RQ provides information critical to the strategic decisions that companies make every day.

RQ research evaluates stakeholder perceptions across 20 attributes that are grouped into the six dimensions of reputation:

  • Products & Services
  • Financial Performance
  • Workplace Environment
  • Social Responsibility
  • Vision & Leadership
  • Emotional Appeal

Source Harris interactive Annual RQ

Download List of The 60 Most Visible Companies in America

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2 comments so far

  1. Moser
    #1

    Guess Google rocks in everything. Cannot complain anything about them though. I get most of my traffic from them.

  2. Sameera Singh
    #2

    I get half of the traffic from them and dont want to depend on their search only but they are way better then other search engines.

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