Worlds largest software maker in recent years loosing it’s brand value and facing a lot of challenges from a lot of vendors. It never happen before to Microsoft that it is struggling so much to, done things right. Google making life hard in online search as well as in advertisement , people are looking some other operating rather then going for Windows Vista. I found out 10 fields where Microsoft want to be No:1
Search: Online search is the field where Microsoft is struggling very much as compare to any other field. Google is making life very hard Microsoft, There step towards Yahoo is also not going any where. Microsoft working very hard to compete Google and other online search as well as advertisement providers. Microsoft has improved their Live search very much and I can say that their image search is best among all the image search including Google as well as Yahoo.
Office Suites: Before Google docs Microsoft office is the first choice for the office suite but when Google docs hit the market and some other online office productivity suites are also there then consumers are thinking about some less featured rich office suite programs. Open source community also improving their office suites. Over all Microsoft office is the best application for Office suites. Only thing I am not able to understand why they have changed the complete menu structure of Microsoft office.
Server Operating System: Currently most of the web servers are running Apache’s Tomcat web server on the top of Linux operating system. Web hosting providers think that Microsoft Windows server is more prone to attacks. Windows server 2008 is very good product for enterprises as well as for small business, but the price tag makes hard to go for Microsoft server operating system. Small organizations prefer to go for Linux or any other open source server operating system. In this market has to do a lot of hard work to catch up Linux and open source community.
Desktop Operating System: Before the release Windows Vista Microsoft Windows operating systems are the most widely used operating systems but Vista completely change the story. Vista bring the new look and feed and more complexity for the users. Some says that Vista is some thing like the Linux operating system. Mac is also becoming more and more big threat for Windows operating system. If Microsoft hit the market with Windows 7 like they have hit With Windows XP then it’s very good for them other wise at that it’s not easy for them to handle the loss.
Online Advertisement : When Google comes with the concept of Google ad sense they really make big money out of that. Microsoft is still the largest ad display provider on big publishers. Google AdWords also make life very hard for Microsoft adcenter business. Microsoft doing some really good thing to beat it’s competitors in this field. I have seen their adcenter lab website. They done some really good work, but we have to wait for their implementations and results.
Mobile Operating: Windows Mobile is great platform for mobile devices but her also Google is coming with their own Mobile development platform. Apple has also launched their Iphone and IPhone is biggest competitors for Windows Mobile operating system enabled devices.
Rich Internet Application: Last year Microsoft releases it’s Flash counter part that is Silverlight Some days back Sun Microsystems also launched their JavaFx as a platform of Rich Internet application development. Adobe air is also their in the market of Rich Internet Application development platform list. Silverlight has do a lot of things to be any where near to Adobe’s Flash, because flash is the first choice for Internet animation as well as for Rich Internet Application development. Only thing that Silverlight is missing is the cross platform development support.
Database: Oracle is most popular database but Microsoft SQL Server is also becoming more popular in IT as well in Financial organizations. IBM also launched it’s DB2′s Windows version. Again the cross platform support is there for Microsoft SQL Server. while Oracle and IBM’s DB are also available in Linux flavor also.
Gaming Console: Microsoft Xbox 360 is very popular gaming console but Sony’s PS(2 or3) are also very popular gaming console. Sony recently also won the Blue ray disk war. In the Gaming console we can say that both are equally balanced competitors.