Google Inc. is planning to release a new ad service for web site publishers’. Google’s new ad service helps web site publishers to manage their ad sales and serve the ads when a consumer pulls the web page. Currently this service in testing phase Google testing its new ad service with some limited number of websites.
Google’s new ad service provide publisher to publish ad’s on their web site at free of cost while currently companies like DoubleClick charged some money to web publisher for displaying ads over their websites. Google’s this new ad service also make publisher independent from the ad publishing companies to put ad’s on their website. Currently website publishers heavily depends on the ad publishing companies when they have their own ads also.

Google says it won’t require Ad Manager users to carry the ads from Google’s AdSense system, and they can also choose to fill the spots with ads from other online ad networks in cases where they generate more money for the publisher. The Ad Manager service will handle formats including graphical display, video and text ads.

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