Google Analytics Individual Qualification Program
Google analytics is one of most used web analytics program by webmasters and website creator. Google recently launched a certification program for Google Analytics users. Google Analytics certification will cost $50. Google analytics certification can be used to show proficiency in Google Analytics. Google will provide a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organizations can have staff take the course as part of professional development.
Google Analytics IQ Lessons
Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. The presentations move quickly; use the Pause and Back buttons to make sure that you don’t miss anything. You can click the Notes tab in the presentation to read what is being said. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.
First Steps
- Introduction to Google Analytics
- Interface Navigation
- Installing the Google Analytics Tracking Code
Interpreting Reports
- Guidelines
- Pageviews, Visits, and Visitors
- Time Metrics
- Traffic sources
- Content Reports
Fundamentals
- Profiles in Google Analytics
- Campaign Tracking and AdWords Integration
- Analysis Focus – AdWords
- Goals in Google Analytics
- Analysis Focus – Funnel Visualization
- Filters in Google Analytics
- Regex and Google Analytics
- Cookies and Google Analytics
- eCommerce Tracking
- Analysis Focus – Revenue Metrics
- Domains and Subdomains
In-Depth Analysis
- Custom Reporting
- Advanced segmentation
- Motion Charts
- Internal Site Search
- Event Tracking and Virutal Pageviews
- The Custom Visior Segment Variable
- Additional Customizations
March 5th, 2009 at 10:18 PM
Very good thanks for this