Google has released the beta of Search based Keyword tool. Search based keyword tool is very useful for advertisers to see and analyze what keywords are missing from their campaigns. This tool is also very useful to decide which set of keywords are best suited for your websites landing page because their are millions of searches are there and finding the right keywords is just a game of guessing.
Search based keyword tool is also useful for showing you the related services or products that customers are looking. According to Google example a shoe store could discover which footwear styles users are searching for, or a digital camera blog could decide which cameras to review by looking at which camera models attract the most queries.
According to Google’s AdWords Blog
You know that the Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services. The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.
The Search-based Keyword Tool is now available to all advertisers in the US and UK. Google will be expanding to additional languages and more countries in the near future.
tnx for tool
I often search and there are 1000′s of results displayed in the Approx Avg Search Volume column yet the data from the previous month is “Insufficient Data”.
This does not make logical senses to me as how can there be no search volume (Insufficient data) during previous months if there are 1000′s on an average month.
Do you know why.