Google has rolled out a new feature in Adwords, allowing publishers to put their ads on specific RSS Feeds. To purchase the ads, advertisers need to choose the Google content network for advertisement and from there using the Google Adwords tool advertisers can out their ads on specific RSS feeds. Advertisers can also choose the bids for the Ads like they can choose the cost per click or cost per thousand basis. Ads can be either text, graphical banners, or video.
With this move Google has enable advertises to choose websites for their Feed ads and this will defiantly will offer a better match as compare to current system offered by Google Adwords for Feed advertising. The other thing will help advertisers is that now they can target specific audience. Currently Google Adwords has the largest Advertisers base on the web.