I think there is first time in the history of Google people are going against Google. Yes I am talking about Google- Yahoo deal. The World Foundation of Advertisers has now joined a large group of organizations by stepping forward and objecting to the partnership. WFA has written to the European Commission’s Directorate-General for Competition. EU officials were already investigating the matte.
The World Federation of Advertisers (WFA) fears that the proposed advertising alliance between Yahoo and Google will have a detrimental effect on competition, result in price increases and reduce the options available to advertisers worldwide. It has therefore sent a written submission to the European Commission’s Directorate-General for Competition recommending that they block this agreement.
The submission is supported by WFA national advertiser associations, including the US Association of National Advertisers (ANA) and the Association of Canadian Advertisers (ACA), as well as its corporate members. Although Google and Yahoo insist this agreement is limited to North America, WFA believes that the effects will be global. One reason for this is that the substantial benefits for both parties in the US and Canada will almost certainly reduce their incentive to compete in other markets as they do today.
