A-DATA Announced Channel and Brand strategy to commit Long term Development in India

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A-Data Mumbai, 17th Mar, 2010. A-DATA Technology Co., Ltd., the worldwide leader in DRAM memory and Flash application products provider, announced its channel and brand strategy for India in a conference held in Mumbai today. To make presence stronger, the company also commits a soon-to-be opened India office in May, 2010. Along with these on-going activities, three channel meetings were held successfully in Kolkata, Patna and Siliguri, to further enhance A-DATA’s partnership with major distribution channels. Greater accessibility and visibility of A-DATA’s products in domestic market can be expected in the near future.

Shalley Chen, Executive Vice President of A-DATA Technology, Said

A-DATA India office will ensure that customers’ needs are responded in a timely manner. This justifies our global sales and brand strategy, and A-DATA will further strengthen our local presence and provide our customers and end users with the most timely and top quality service in India.”

The company is also pleased to be informed that local market responded well to all these lately movements of A-DATA. On the newly released winner list of Compass Award for 2010 by the renowned IT Exhibition in Kolkata, A-DATA’s NH92 was awarded with the best value new product. A-DATA was also awarded with Best Booths Award for its outstanding booth design.

ADATA just introduced its brand-new corporate identity at the beginning of this year to address its determination of expanding a solid international brand. Coupled with a modern, stylishly designed with vivid colors, a hummingbird icon symbolizes not only the fundamental corporate values of the company with of “integrity, fairness, honesty, diligence, ingenuity, harmony, love and innovation”, but also the splendid moments in life. A-DATA wishes to help customers store their every marvelous moment in life. The colorful hummingbird will both presents the all-new brand Image of A-DATA and conveys its product values to customers.

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