Online video website Hulu and Reliance BigFlix has partnered to offer free Bollywood movies on Hulu. Nearly 7 million South Asians and 3 million non-resident Indians (NRIs) in the US will get to watch Bollywood films free of cost. BigFlix offers about 550 free movies to its Indian viewers too, and this association will expand its distribution network to Hulu’s 38 million US viewers.
Kamal Gianchandani, chief operating officer, BigFlix.com Says
Currently 96 per cent users on BigFlix view non-English content and the website is pre-dominantly accessed for its Bollywood and Indian content by NRIs in the US. “So, our teaming up with Hulu.com gives us a chance to broaden our digital distributorship among NRIs who prefer online streaming.
The free online service for consumers generates revenue from advertising sales. Hulu’s ad revenues come from the ad impressions generated while video streaming from its distribution partners’ websites and from the embeddable Hulu video player. BigFlix, which will share the ad revenue, will earn anywhere between 20 paise and 75 paise every time the user streams the videos.
Source : Business Standard