What is RSS and why should blogger use full RSS feeds ?


What is RSS and why should blogger use full RSS feeds ? RSS is a family of Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. An RSS (a format for delivering regularly changing web content) document is called a Feed, Web Feed or Channel RSS. RSS Feeds can be read using software called and RSS reader, Feed Reader or RSS Aggregator .Feed Reader or News Aggregator software allow you to grab the RSS feeds from various sites and display them for you to read and use.

Benefits and Reasons for using RSS: RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site’s email newsletter. The number of sites offering RSS feeds is growing rapidly.

You might have noticed that most of the blogger publish partial RSS feeds. The reason of using partial RSS feeds is, the fear of loosing revenue and impression. Blogger who are not facilitated with AdSense for RSS feeds are scared of the fact that the readers won’t visit their blog if they publish full RSS feeds but really they don’t know Full text feeds can help in generating higher revenues for blogger.

As people subscribe to feeds, they subscribe to more feeds. And that means they’re consuming more content, which means that each click out of the feed reader is taking the reader away from more content. In other words, feed reading is Consumption-oriented, not transitionally focused.

Four important reason to use full RSS feeds as compared to partial RSS feeds

  • Whenever you publish the full RSS feeds, it excites the readers and drives them to visit your blog. Readers visit your blog to comment and participate in the discussion. Partial feeds may not excite the readers much as such feeds don’t convey the real theme of the post
  • Sometimes chances may be that your blog server is down for maintenance. In such situations full text feeds may be of great help keeping your readers in touch with your blog
  • Moreover the RSS feed readers are mostly geeks and have a number of feeds to read, they don’t bother to click that extra link to read the whole post( unless the post is by an A-List blogger)
  • How do you feel when a pop-up opens when you visit a web site? Very annoying!! Ain’t that ? This is because you need to click an extra button to comfortably view the page. Same is the case with partial RSS feeds. It is very annoying for the readers to click an extra link in order to view the full post.

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