Yahoo has rolled out the beta version of Web analysis tool. Yahoo web analysis tool provide up-to-date reports and graphs showing metrics like sales, page views and sources of traffic to website operators. Yahoo Web analysis tool store data in non-aggregated raw form, help it’s users to create reports using historical as well as current data as compare to other web analysis tools that stores data in aggregated form. Currently Yahoo web analysis tool is available only to the 13,000 users of the Yahoo Small Business hosted e-commerce service.

Yahoo Web Analysis tools is based on IndexTool, that yahoo has acquired on 9th April, 2008. IndexTool is the leading provider of Web analytics software for online marketing. IndexTool technology will give Yahoo customers tools for monitoring and analyzing websites and marketing campaigns, providing valuable insights into key metrics, traffic patterns and performance.

Yahoo web analysis tool is Yahoo’s answer to it’s rival Google Analytics.

How is Yahoo! Web Analytics different than other analytics products

Yahoo! Web Analytics is different from others in three key areas:
1. The Value of Real-time Data: While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection. In other words, with Yahoo! Web Analytics, you can practically see in real-time what your website users are experiencing. This is extremely powerful compared to seeing what users did 2 days ago. With Yahoo! Web Analytics near real-time data you can:

• See how new ad campaigns are performing in order to quickly make changes and optimize your budget
• Identify usability issues if top performing pages suddenly see a dip in key performance metrics, or new pages under-perform
• Quickly assess performance of new website content or products to maximize your yield

2. The Power of Raw Data: While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form. This means that you can ask a variety of new questions and create new kinds of reports to answer questions using both current and historical data. In other words, Yahoo! Web Analytics is not a simple aggregated data reporting tool, it is a powerful data analysis tool.

3. Ease-of-Use and Flexibility: Yahoo! Web Analytics enables easier analysis of website data by allowing you to filter and segment data using intuitive drag-and-drop features, to quickly build reports with simple custom report wizards, and to create ad hoc scenarios to answer your specific business questions as they arise.

Yahoo! Web Analytics is easy to implement. For instance, once you have added our JavaScript code to your web pages, you can create new funnels or change how products or actions are referenced in your reporting through the user interface rather than with cumbersome changes to the tracking code.

                                         According to Yahoo! Web Analytics FAQ’s

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