Microsoft restructuring its Search Business Group to ad a new group that will focus towards the commercial search. Jeff Kelisky CEO of multipath will be General Manager of this group. This new commercial search group focus on Live Search cashback, MSN Shopping, local, consumer mapping, Virtual Earth and mobile. Kelisky will report to Search Business Group GM Brad Goldberg in Redmond but will remain based in London.
Brad Goldberg, GM Search business group
We are increasing our focus on commercial search, including changes to the search leadership team and engineering team and in order to lead this market we need to bring all find, explore and commerce needs together. (Jeff) will direct this team to ensure Microsoft continues to innovate and deliver so that consumers choose us to find local information and services.
Microsoft currently have only 1.8% share in Europe search market and working very hard to increase search market percentage. Microsoft is also building a research and development center for search technology in Europe. According to zdnet blog Microsoft views maps as “one axis for search.” Other axis may be Enterprise Search and Natural-language search.