Social networking website Facebook, has taken down the official pages of French Connection UK (FCUK)and Cadbury Bournville. Two brands where allegedly using Facebook pages to promote their products and promotions.
According to the guidelines, if a brand wants to release promotions or run contests, they should do it by building an external application or tab. This is to specifically state that "the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
A Cadbury spokesperson said,
The Cadbury Bournville Facebook fan page went offline on Thursday. Cadbury is currently working with Facebook and agency partners to ascertain the reason and re-activate the fan page at the earliest.
At the time of writing this article , the official pages of both Cadbury Bournville and French Connection UK were still down. Just a few days ago, Pizza Hut’s official page was pulled down in a similar fashion by Facebook, after the former failed to comply with Facebook’s revised promotional guidelines.