For the first time Microsoft has offered an offline campaign management for Ad-center customers, in response to customer requests to have the ability to bulk manage their Ad-Center accounts quickly and easily with an offline tool from a Desktop application which can be uploaded to an Ad-center account.

President of Microsoft Platform & services division, Mr. Kevin Johnson has mentioned this new tool called the Ad-center Desktop Beta.

Unlike other desktop management applications, Ad-Center Desktop includes the Creation Wizard, a tool that provides a step-by-step guide to create online advertising campaigns – from the selection of specific Ad features to previewing the final ad copy.

The adCenter Add-in is a keyword research and optimization tool, which enables you to rapidly build out or
expand keyword lists and plan keyword strategy based on a range of important attributes such as relevance, historical cost, volume, geography and demographics. This Add-in provides the ability to easily research keywords to help you reach the right audience, and capture and convert the right customer.

It also complements the other Paid Search offerings of Microsoft, including the Ad-Center Add-in for Excel tool, by utilizing keyword research functionality to provide advertisers and agencies with maximum transparency into historical keyword performance in Ad-Center.

Features of Adcenter Beta are

• Quickly navigate through multiple accounts.

• Copy and paste keywords, negative keywords, match types and bid amounts from the Ad-Center Add-in for Excel into the Desktop application.

• Bulk edit multiple items at once (bid prices, destination URLs, ad group targeting, etc.) —within or across groups of items.

• Create text ads.

• Scan campaigns for editorial issues before uploading to Ad-Center.

• Receive alerts on performance changes.

• Upload changes to the Ad-Center user interface instantly with one click Save full-text Search results to a ‘favorites’ tab in Ad-Center desktop for future use.

You can find a complete feature list and details of each features here

Ad-Center Desktop is currently in beta. Anyone interested in participation in the Ad-Center Desktop pilot program, can fill out their interest form, When registering, be sure to click on “adCenter Desktop Beta” and “yes” to sharing your feedback with Microsoft.

Download adCenter Add-in Beta for Excel 2007

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