adCenter Add-in Beta for Excel 2007 with Ad Intelligence
For the first time Microsoft has offered an offline campaign management for Ad-center customers, in response to customer requests to have the ability to bulk manage their Ad-Center accounts quickly and easily with an offline tool from a Desktop application which can be uploaded to an Ad-center account.
President of Microsoft Platform & services division, Mr. Kevin Johnson has mentioned this new tool called the Ad-center Desktop Beta.
Unlike other desktop management applications, Ad-Center Desktop includes the Creation Wizard, a tool that provides a step-by-step guide to create online advertising campaigns – from the selection of specific Ad features to previewing the final ad copy.
The adCenter Add-in is a keyword research and optimization tool, which enables you to rapidly build out or
expand keyword lists and plan keyword strategy based on a range of important attributes such as relevance, historical cost, volume, geography and demographics. This Add-in provides the ability to easily research keywords to help you reach the right audience, and capture and convert the right customer.
