Google has rolled out a new feature in Adwords, allowing publishers to put their ads on specific RSS Feeds. To purchase the ads, advertisers need to choose the Google content network for advertisement and from there using the Google Adwords tool advertisers can out their ads on specific RSS feeds. Advertisers can also choose the bids for the Ads like they can choose the cost per click or cost per thousand basis. Ads can be either text, graphical banners, or video.

With this move Google has enable advertises to choose websites for their Feed ads and this will defiantly will offer a better match as compare to current system offered by Google Adwords for Feed advertising. The other thing will help advertisers is that now they can target specific audience. Currently Google Adwords has the largest Advertisers base on the web.

Source : AdWords Introduces Self-Service Feed Placements for RSS Advertising

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With my new blog theme I have directed all my blog and comments feeds to FeedBurner. I am sharing my experience how I have directed all my WordPress feeds to FeedBurner Feeds.

To get best out of FeedBurner is direct all your WordPress blog feeds to FeedBurner, but how to do that? Google recommend the FeedBurner FeedSmith plug-in (originally authored by the legendary Steve Smith). The plug-in will detect all ways to access your feed (e.g. http://www.yoursite.com/feed/ or http://www.yoursite.com/wp-rss2.php, etc.), and redirect them to your FeedBurner feed so you can track every possible subscriber. It will forward for your main posts feed and optionally, your main comments feed as well.
FeedSmith plug-in is compatible from WordPress version 1.5 to 2.5.

FeedSmith plug-in also offer blogger’s to add comment subscription to FeedBurner account.

How to use FeedSmith Plug-in?

Read more…

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