Search Based Keyword Tool by Google

Google Search Based Keyword tool beta

Google has released the beta of Search based Keyword tool. Search based keyword tool is very useful for advertisers to see and analyze what keywords are missing from their campaigns. This tool is also very useful to decide which set of keywords are best suited for your websites landing page because their are millions of searches are there and finding the right keywords is just a game of guessing.

Google Adwords Advertisers Put RSS Ads on Specific RSS Feeds

Google has rolled out a new feature in Adwords, allowing publishers to put their ads on specific RSS Feeds. To purchase the ads, advertisers need to choose the Google content network for advertisement and from there using the Google Adwords tool advertisers can out their ads on specific RSS feeds. Advertisers can also choose the bids for the Ads like they can choose the cost per click or cost per thousand basis. Ads can be either text, graphical banners, or video.

With this move Google has enable advertises to choose websites for their Feed ads and this will defiantly will offer a better match as compare to current system offered by Google Adwords for Feed advertising. The other thing will help advertisers is that now they can target specific audience. Currently Google Adwords has the largest Advertisers base on the web.

Source : AdWords Introduces Self-Service Feed Placements for RSS Advertising

Ajay Pathak 22 October 2008 Google Adsense, Advertising, FeedBurner, Google Adwords, RSS Feeds 1 Comment

Google Advertising Rogue XP AntiVirus 2008

Recently Google Adsense is showing malware advertisements on publisher’s websites, including websites like Mashable. Now attackers using Google’s AdWords program to spread Rogue XP AntiVirus 2008. The Rogue XP AntiVirus 2008 is not an AntiVirus software programs instead of protecting your computer system this program shows pop-up messages, false scan reports reporting for viruses and redirect users to websites that sell some other sophisticated malware programs.
Sunbelt, Malware Research lab has described Rogue XP AntiVirus 2008 as a security risk. Rogue XP AntiVirus 2008 collect, transmit, and share potentially sensitive data without adequate notice and consent.

Forged results of this AntiVirus program is displayed on Google search results and on top keywords including “AntiVirus and remove AntiVirus XP”
Google has to figure out some mechanism to stop attackers to spreading malware and other security threats using Google Adsense and Google AdWords