Google AdWords Mistakes
Google is no 1 search engine and people use Google’s AdWords program to promote their business. Google Adword can help publishers to get a good traffic as well as good business but not using it properly you may also loose your money. If you are planning to start a campaign with Google AdWords please try to avoid these mistakes.
Turn Off the Content Network Option
By default “Content Network” option is enabled in Google AdWords. This option helps Google to put your ads on websites like About.com, New York Times and many other content rich websites. Advertisers see a high impression and some times high CTR also, but visitors coming from these websites won’t help you to increase your business they are just wasting your money.
Not using Proper Keywords
People often think that using to many keywords helps them to get more number of visitors as well as more business but this is not the case. Targeting a particular set of audience is key to Adword campaign success. Try to use more specific key words instead of general keywords.
