Google Web Analytics TV Episode 6

This is the sixth edition of Web Analytics TV with with a dash of Nick and Nash! In this series you share your most burning questions via the Google Analytics Google Moderator site and we answer them! And, here is the list of last weeks questions. We love hearing from you and thank all the folks who rated last weeks comments.

In this episode we discuss:

  • What you can do if you get spammed page views in your Analytics Account.
  • How to collect ecommerce tracking variables on 3rd party shopping carts.
  • Issues with maintaining campaign information with 3rd party shopping carts.
  • How do links from competitors show up in your referring sources site?
  • How to find Singapore in the Google Analytics map overlay.
  • How to see referring URLs in the campaign report.
  • How Google Analytics treats conversions from multiple sources in the same visit.
  • Why certain referrals like search can have a number of page views but 0 visits.
  • Computing page influence to conversion and the Google Analytics $Index metric.
  • How events effect and sometimes lower the bounce rate.

Google Analytics Individual Qualification Program

Google Analytics Individual Qualification Program Google analytics is one of most used web analytics program by webmasters and website creator. Google recently launched a certification program for Google Analytics users. Google Analytics certification will cost $50. Google analytics certification can be used to show proficiency in Google Analytics. Google will provide a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organizations can have staff take the course as part of professional development.


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Track iPhone Visitors by Google Analytics Advanced Segmentation

Webmasters can slice Google Analytics data via Advanced Segmentation. Google has added iPhone visitors by default to Google Analytics Advanced Segmentation section. Now Webmaster can easily keep track of iPhone users activities and what they are doing on websites.


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Google Analytics Forums: Quickly getting the Help You Need

Google Analytics Forums Google has launched a new forum within Google help for Google Analytics. That will help webmaster to ask questions about Google Analytics and get answers from Google employees as well as from Google Analytics forum members. Google Analytics forum can easily identify answers from Google Employees, top contributors, seasoned posters, or new posters. The "Best Answers" (as voted by the community) gain the most visibility so that everyone can share valuable information. A list of "Related Questions" comes up even as you are typing your question.


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Google Analytics Tracking For Adobe Flash

Google Analytics Tracking For Adobe Flash On November 17, 2008 at the Adobe MAX Conference in San Francisco Google has brings a simplified solution for tracking Flash content for everyone called Google Analytics Tracking For Adobe Flash. This new feature is a translation of current Google’s Analytics code into Adobe Flash ActionScript 3 programming language. his new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, page view and event tracking and can be used to track Flash content such as embedded videos, branded micro sites and distributed widgets, such as online games.


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Google Analytics Updated Report Interface

Google has made some slight changes in Google Analytics report interface. The interface is now cleaner as compare to the previous interface. Google also added some color consistency and contrast between sections in the interface so that it’s easier to distinguish between the navigation on the upper left, the help areas below that, and the report itself. Overall the new interface is less busy lines are cleaner.

 Google Analytics Updated Report Interface

Yahoo Web Analytics Tool

Yahoo Web Analysis Tool Yahoo has rolled out the beta version of Web analysis tool. Yahoo web analysis tool provide up-to-date reports and graphs showing metrics like sales, page views and sources of traffic to website operators. Yahoo Web analysis tool store data in non-aggregated raw form, help it’s users to create reports using historical as well as current data as compare to other web analysis tools that stores data in aggregated form. Currently Yahoo web analysis tool is available only to the 13,000 users of the Yahoo Small Business hosted e-commerce service.

Index Tools is Now Yahoo Web Analytics Yahoo Web Analysis tools is based on IndexTool, that yahoo has acquired on 9th April, 2008. IndexTool is the leading provider of Web analytics software for online marketing. IndexTool technology will give Yahoo customers tools for monitoring and analyzing websites and marketing campaigns, providing valuable insights into key metrics, traffic patterns and performance.

Yahoo web analysis tool is Yahoo’s answer to it’s rival Google Analytics.

How is Yahoo! Web Analytics different than other analytics products

Yahoo! Web Analytics is different from others in three key areas:
1. The Value of Real-time Data: While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection. In other words, with Yahoo! Web Analytics, you can practically see in real-time what your website users are experiencing. This is extremely powerful compared to seeing what users did 2 days ago. With Yahoo! Web Analytics near real-time data you can:

  • See how new ad campaigns are performing in order to quickly make changes and optimize your budget
  • Identify usability issues if top performing pages suddenly see a dip in key performance metrics, or new pages under-perform
  • Quickly assess performance of new website content or products to maximize your yield

2. The Power of Raw Data: While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form. This means that you can ask a variety of new questions and create new kinds of reports to answer questions using both current and historical data. In other words, Yahoo! Web Analytics is not a simple aggregated data reporting tool, it is a powerful data analysis tool.

3. Ease-of-Use and Flexibility:
Yahoo! Web Analytics enables easier analysis of website data by allowing you to filter and segment data using intuitive drag-and-drop features, to quickly build reports with simple custom report wizards, and to create ad hoc scenarios to answer your specific business questions as they arise.

Yahoo! Web Analytics is easy to implement. For instance, once you have added our JavaScript code to your web pages, you can create new funnels or change how products or actions are referenced in your reporting through the user interface rather than with cumbersome changes to the tracking code.

                                         According to Yahoo! Web Analytics FAQ’s

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