Search Brand Name: Microsoft Biggest Problem for Search
What’s the biggest problem for Microsoft in Internet search market is the brand name that Google has created. People think like this “Google = Search”. Microsoft doing a lot of thing to create its brand in search engines but not able to create a brand like Google has. Most people think that Microsoft search engine name is “MSN”, most of them don’t know about the “Live Search”, that’s Microsoft search engine to compete with Google search.
Same problem I think Yahoo also facing. One thing that Google do and other companies don’t do is that Google has created its brand by doing some really amazing things while rest of them created their brand name by investing a lot of money in advertising, sponsoring events and doing a hell lot of things. You never find that Google is sponsoring any event.
