Microsoft trying really very hard to compete with Google over the Internet Search market. Recently Microsoft has started a new plan "Search Perks", Microsoft said that US Internet users would be able to earn a "ticket" each time they conducted a search on its Live Search site, then redeem those for things such as music downloads (525 tickets) or T-shirts (1,100), or exchange them for regular air miles. Microsoft will run this pilot program till April 2009. To participate in this programs users have to download and install a small software. software will count the total number of searches and rewards are limited to 50 searches a day, and the programme is open initially to 250,000 people.This year Microsoft has started Live Search Cashback and Live Search club.

Microsoft said

The spike in searches last summer followed heavy promotion of the Search Club plan, which had since been reduced, and that the cashback arrangement was a long-term plan aimed more at boosting the profitability from search advertising for merchants rather than increasing the number of overall searches. Ebay, an early user of the plan, had seen the returns from its Microsoft search advertising rise by 50 per cent thanks to cashback