ReadersZone

Arts+Labs is a collaboration between technology and creative communities that have embraced today’s rich Internet environment to deliver innovative and creative digital products and services to consumers. From the early development of motion picture technology, voice recordings and radio to today’s 3D computer graphics, streaming digital movies, “on-demand” entertainment and online virtual games, innovative technologies and creativity have always gone hand in hand to enrich our understanding and appreciation of arts, entertainment and culture.

Arts+Labs partners include entertainment companies, software providers, telecommunications providers, artists and creators committed to delivering innovative and creative digital products to consumers. AT&T Inc, Viacom Inc, NBC Universal, a unit of General Electric Co, Cisco Systems Inc, Microsoft Corp and the Songwriters Guild of America are then members of Arts+Labs. Arts+Labs is co-chaired by Mike McCurry, former White House press secretary to President Bill Clinton and Mark McKinnon, former media adviser to the campaigns of President Bush and current GOP presidential nominee John McCain. SGA President Rick Carnes and Chuck Sims of the law firm Proskauer Rose also have agreed to join Arts+Labs as the first members of its advisory board.After the launch, the Arts+Labs team kicked off a three-city media tour with stops in New York, Nashville and Los Angeles

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Microsoft restructuring its Search Business Group to ad a new group that will focus towards the commercial search. Jeff Kelisky CEO of multipath will be General Manager of this group. This new commercial search group focus on Live Search cashback, MSN Shopping, local, consumer mapping, Virtual Earth and mobile. Kelisky will report to Search Business Group GM Brad Goldberg in Redmond but will remain based in London.

Brad Goldberg,  GM Search business group

We are increasing our focus on commercial search, including changes to the search leadership team and engineering team and in order to lead this market we need to bring all find, explore and commerce needs together. (Jeff) will direct this team to ensure Microsoft continues to innovate and deliver so that consumers choose us to find local information and services.

Microsoft currently have only 1.8% share in Europe search market and working very hard to increase search market percentage. Microsoft is also building a research and development center for search technology in Europe. According to zdnet blog Microsoft views maps as “one axis for search.” Other axis may be Enterprise Search and Natural-language search.

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You’ll remember when I was in India I announced a $1m programmer from Sun to recognize contributors to a selection of Free/open source communities (and gave a few more details afterwards). In the interim, each of those communities has formed a team to work out how they would like to direct the $175,000 Sun has allocated to them, and I’m delighted to announce that the six programmers are now live. Full details in the press release which links to each of the community sites. pointers to all these programs can be found here http://www.sun.com/opensource/awards.

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Apple’s iPhone platform presents an interesting opportunity to developers. With a small form factor and interactive touch screen, the iPhone and iPod Touch have won over millions of users in a short period of time. But this novel design and proprietary platform present a new set of challenges for application developers. Until Apple releases its software development kit (SDK) in February 2008, developers wishing to target the platform must create Web applications that mimic the iPhone’s native look and feel.

Fortunately, a new set of open source tools is available to make this easier. Aptana’s iPhone Development plug-in for Eclipse generates iPhone-specific projects and previews applications in a rotatable viewfinder. Joe Hewitt’s iUi, a Cascading Style Sheets (CSS) and JavaScript framework, contains a grab bag of widgets and pages that emulate the native iPhone experience.

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For over a decade Oracle and Microsoft have collaborated to ensure rich interoperability between the two computing environments. Oracle Database 11g, Oracle Fusion Middleware, and Oracle Applications enable fast deployment of Oracle-based applications on Windows, and tight integration of .NET applications and Microsoft Office products into your broader IT infrastructure.

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Sun Microsystems announced it has entered into a definitive agreement to acquire MySQL AB, the world’s most popular open source database. This announcement reaffirms Sun’s position as the leading provider of hardware and software platforms for the Web economy and its role as the largest commercial open source contributor.

with this announcement, Sun demonstrates its commitment to support customers and ISV’s who choose to implement open source solutions, complementing the strong history and continued partnership with commercial database ISV’s including Oracle, IBM DB2, Sybase and others.

MySQL has over 400 blue chip customers and is used by virtually every Web 2.0 and e-commerce company. This acquisition represents substantial new go to market potential for Sun and ISV partners seeking high growth opportunities.

At Sun, we understand your success, our success and that of our customers are tied together. We constantly look for ways to deliver more value to our partners and grow mutual business opportunities. The Sun Partner Advantage Program for ISV’s connects you to Sun technology, sales and marketing support–giving you the power to innovate, collaborate and accelerate growth.

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