If you are found of watching movies via .MOV files then there is no need to install Apple iTunes software for watching .MOV file movies because Microsoft is adding support for Windows Media Player to .MOV files. Adding support for .MOV files is really good for users watch movies on their pc created by Camera or watch movie trailers. Windows users not get annoying Apple iTunes update pop-ups asking them to updates for iTunes and install Apple Safari or any other unwanted Apple software that may be useless for Windows users.
Improved playback support for video content from digital camcorders and cameras
Customers loved the increased range of formats natively supported by the Windows 7 Beta, but noticed areas where they wanted broader support. For example, one was unable to seek to a specific spot in the video in Windows Media Player or Windows Media Center for AVCHD content that was imported from a digital camcorder. We’ve addressed this. Also, while the support for video from some digital cameras worked great, we also got feedback about supporting a broader set of devices out of the box. We’ve since added support for Windows Media Player to natively support the .MOV files used to capture video for many common digital cameras.